You reap what you sow. This is a phrase that people use to convey the thought that what you do today will impact you tomorrow. The principle applies in both positive and negative contexts.
What does it mean to Reap? According to Merriam-Webster to reap means to gather or harvest. It is to receive the rewards from past actions. As far as a website goes, we reap whenever we get a new “Like” or Follower on social media through that website, an email inquiry, a new sale or referral. In short, any of the outcomes from actions taken that result in future business or raised awareness.
Again, Merriam-Webster tells us that to sow is to plant seed or to set in motion a new enterprise. What types of things can be done to plant seeds of growth through your online presence?
1. Website updates
2. Posting to social media
3. Writing articles
4. Placing web and social addresses on ad copy and promotional materials
5. Verbally telling the public how to find you online
Use your website to showcase your services, testimonials, service hours, social media, contact information and anything else that is needed to do business with you.