Social Proof

social proof provided by people standing and waiting in line

Picture this… you are invited to two events being held nearby. Both events are scheduled to occur at the same time and both are appealing, but you can only attend one. Not able to make up your mind, you decide to drive pass both venues and take a look at each of them. What do you see?

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TITRW: Stephen Curry


One Saturday, the NBA world was watching as Steph Curry of the Golden State Warriors put on a record performance. The final score was 121 to 118 with Golden State taking the win. Stephen Curry sank 12 record tying 3 pointers, one of which was fired from 32 feet out. The NBA world new that this was a historic game, but the NBA universe wasn't the only ones to notice. Who else noticed? Twitter. Yes, you read that correctly! Twitter also put up some serious numbers

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